Digital S.M.A.R.T.S.

Whether you’re building from the ground up or just searching for tips on taking your digital outreach to the next level, this collection of handouts will help you effectively divide your time across the most important digital platforms and create a comprehensive and integrated digital strategy. Digital S.M.A.R.T.S. gives you the tips and tricks you need to expand your reach and engage with your target audiences online using Specific, Measurable, Attainable, Realistic, Time-bound and Strategic objectives.

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What They See Matters

This image testing guide provides visual communications takeaways from audience research and tips for testing images, so you can maximize the hits and minimize the misses.

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Free Range Thinking

Free-Range Thinking is a monthly newsletter of communications best practices and resources for public interest groups, foundations, and progressive businesses that want to reach more people more effectively. Created and provided by the Goodman Center, a virtual school "where do-gooders learn to do better."

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Seeing is Believing

Seeing is Believing, Resource Media's best practices guide on visual storytelling, gives you the latest research and tools to address this communications blind spot. Download the guide to learn how you can put pictures to work for your organization or your cause.

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Influence: The Psychology of Persuasion

Arguably one of the best books ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing.

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Beth's Blog

Beth Kanter is a leading expert on nonprofit network building, social media, and relationship marketing best practices. Beth's blog is a place to capture and share ideas, experiment with and exchange links and resources about the adoption challenges, strategy, and ROI of nonprofits and social media.

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Spitfire Strategies Smart Chart

The Spitfire Strategies Smart Chart is a step-by-step guide to building a successful communications campaign. The report comes complete with an updated communications planning tool you can fill in as you go.

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Resource Media

Resource Media is a nonprofit organization that specializes in strategic communications and media outreach designed to improve coverage of environmental and public health issues. Founded in 1998, Resource Media has offices in five Western states serving the conservation community and reporters covering environmental issues.

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Discovering the Activation Point: Smart Strategies to Make People Act

The Activation Point builds on the Spitfire Strategies Smart Chart and focuses specifically on strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points.

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Measuring the Networked Nonprofit

This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process, but will produce results-driven metrics for staff and stakeholders.

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The Networked Nonprofit

A compelling book on how nonprofits can effectively utilize social media to help organizations to grow, change, and succeed. With deep knowledge and experience, the authors use narrative and examples to show how nonprofits can become networked and also engage people in shaping and sharing their work.

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Spitfire Strategies

Spitfire Strategies is a national communications firm that works with nonprofits and foundations to help create their vision of a better world. It helps clients bring their big ideas to life with smart communications, winning campaigns, and learning opportunities. Check out their excellent webinars and other resources.

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Science of Communication: How the Hidden Brain Influences Decision-making

Spitfire Strategies and the Communications Network are proud to present NPR's Shankar Vedantam in this installment of the Science of Communication. Vedantam's reporting focuses on the human brain and social sciences. In this presentation, he discusses how professionals can use the hidden brain to communicate more effectively, how culture influences decision making on key issues and more.

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The Millennial Impact

Discover what triggers millennials to take action online and offline in this series of reports that investigate how the next generation of donors, activists, and volunteers use nonprofit websites, social media, mobile sites and email. In addition, Millennial Impact Benchmarks are offered to help provide a guide for nonprofits creating millennial engagement programs.

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Science of Communication: How Values Shape Beliefs and Perceptions of Risk

The first in a series of talks hosted by Spitfire Strategies and the Communications Network on the Science of Communication. Dan Kahan, Professor of Law and Psychology at Yale University, as a member of Yale Law School's Cultural Cognition Project, examines how our cultural values shape our beliefs and perceptions of risk. He discusses why "scientific consensus" often doesn't settle disputes around issues like climate change or the death penalty and what actually influences the decision-making process.

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Science of Communications: The Persuasion Challenge

The second in a series of talks hosted by Spitfire Strategies and the Communications Network on the Science of Communication features Harvard Professor Sendhil Mullainathan. This fascinating talk tackles topics such as the "persuasion challenge," how self-control and procrastination influence our actions, and how the conditions of poverty themselves create additional psychological burdens for many. He also builds on this experience to describe practical takeaways.

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Building Strategic Alliances

Resource Media has worked for years with groups who have done the hard work to establish trust, build relationships, and forge ahead toward victory. Now they provide this report to share real-life stories and the practical, systematic steps that can help organizations reach new partners and spokespeople.

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Communications Planning Workbook

This guide from Resource Media can help you lay out your communications game plan from start to finish by establishing your goal, target audiences, strategy, budget, timeline, and tactics.

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Storytelling as Best Practice

A nationally recognized author, speaker, and consultant in the field of public interest communications, in this classic book Andy Goodman explains why he believes storytelling is the single most powerful communication tool nonprofits possess, and he offers specific ways you can use stories to effectively engage an audience, inspire action, and advance your mission.

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Digital Engagement Blog

This blog by Care2 provides guidance on donor recruitment, online fundraising, advocacy, and social media for nonprofits.

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Nonprofit Tech for Good

Nonprofit Tech for Good is a leading social and mobile media resource for nonprofit professionals. Created and managed by Heather Mansfield, Nonprofit Tech for Good focuses on providing valuable, easy-to-understand information, news, and resources related to nonprofit technology, online communications, and mobile and social fundraising.

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Kivi's Nonprofit Communications Blog

This top-ranked blog is all about do-it-yourself nonprofit communications and marketing.

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Talking Law

Resource Media produced this booklet aimed to advise communications strategy for partners and groups filing lawsuits.

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Communications Toolkit: A guide to navigating communications for the nonprofit world

This comprehensive guide offers practical information in virtually every area of communications: from how to develop and budget a communications plan to what tools you need to help raise awareness and funds. Copies are free for staff members of nonprofits and other public interest organizations.

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