Spitfire Strategies Smart Chart

The Spitfire Strategies Smart Chart is a step-by-step guide to building a successful communications campaign. The report comes complete with an updated communications planning tool you can fill in as you go.

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Discovering the Activation Point: Smart Strategies to Make People Act

The Activation Point builds on the Spitfire Strategies Smart Chart and focuses specifically on strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points.

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How Organizations Develop Activists

Why are some civic associations better than others at getting--and keeping--people involved in activism? This book, by political scientist and professor Hahrie Han, uses in-person observations, surveys, and field work to explain how groups can invest in their members and build the capacity they need to inspire action.

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Networked Change

This 2016 report maps out the strategies and practices that made 47 of today's most successful advocacy campaigns work, with a special focus on directed-network campaigns.

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Wellstone

Wellstone trains progressive leaders to spark change and grow power, and adds strategic capacity to frontline organizations. Its website also offers tools for campaigns and organizing.

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M+R Annual Benchmarks Study

This annually updated report is an excellent examination of online nonprofit fundraising, advocacy, and organizing. It adds up to the story of what nonprofits achieved and experienced online in the past year.

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Spitfire Strategies

Spitfire Strategies is a national communications firm that works with nonprofits and foundations to help create their vision of a better world. It helps clients bring their big ideas to life with smart communications, winning campaigns, and learning opportunities. Check out their excellent webinars and other resources.

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Planning to Win

This online guide, developed by Spitfire Strategies, is for nonprofits that are looking to win support for an issue, impact policy, or get a corporation or government body to change its policies. Organizing the process of campaign planning into six stages, the tool walks you through each step of the way and is filled with lots of examples and practical advice.

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Beyond the Cause: The Art and Science of Advocacy

Beyond the Cause is a study that identifies five essential approaches to successful advocacy and analyzes the effectiveness of advocacy on issues facing the entire nonprofit and philanthropic sector. This study is based on more than 100 interviews, three surveys, three case studies, four coalition profiles, and a detailed examination of the sector's track record and approach to public policy advocacy on sector-wide issues.

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