Is Your Non-Profit Facebook Page Worth It?

It seems that many non-profits are struggling with how to measure social media. Particularly hard is how to measure the value of Facebook pages, especially considering the time it takes to create great content. The authors of this article (and a related book) have found ways to clearly measure the benefit that a Facebook page provides and share clear guidelines for how to optimize your work on Facebook to get better results.

This resource and it's authors highly get high marks from some of our most respected colleagues. Give it a look and tell us what you think.

It's Not the Lone Nut

This made us chuckle. In this short but sweet TED video, with help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.)

Using Corporate Savvy to Sell Your Cause

We read Robin Hood Marketing over the weekend and we thought it was fabulous. In it, Katya Andresen shows you how to sell your work as successfully as the great marketing minds of corporate America sell their products.

Andresen demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules to good causes of all kinds. The Chief Operating Officer of Network for Good, Andresen speaks, writes, and blogs about nonprofit marketing, online outreach, and the basics of social media.